What is UI / UX
UI (user interface) and UX (user experience) design have gained immense popularity in recent years due to the growing emphasis on digital technologies in our daily lives. With the proliferation of smartphones, tablets, and other digital devices, user interface and user experience have become critical elements in ensuring the success of digital products and services.
UI design focuses on the look and feel of a digital interface, such as a website or mobile app, and involves designing visual elements such as buttons, menus, and icons to create an intuitive and visually pleasing user interface. UX design, on the other hand, focuses on the user’s overall experience of using a digital product or service, including how easy it is to navigate, how engaging the content is, and how well it meets the user’s needs and expectations.
In today’s highly competitive digital landscape, businesses are realizing the importance of providing a seamless and engaging user experience to stand out from the competition. Good UI/UX design can help businesses to attract and retain users, increase customer satisfaction, and ultimately drive business growth.
Overall, UI/UX design has become popular because it has become essential in creating successful digital products and services that meet the needs and expectations of users. Having a website with good UI/UX will benefit you in many other important areas of web development. Organic SEO, ADA Accessible, high quality conversion funnels and improved paid search performance.
Ask us about our free website review, where we will will run your website though a series of tests to provide accurate performance reports, which we can then use to come up with the right path forward for your business.